Got iPod? Get Mac!

Posted by matthew on Mar 21, 2005 in technology |


Morgan Stanley today upgrade Apple Computer to “overweight,” saying it believes the Mac conversion rate within Appleís iPod customer base is roughly double what the market currently expects. …

The survey, which polled 400 consumers, found that 19% of PC iPod owners have purchased a Mac in the past year, compared to Wall Street’s expectations of 10%. These results would imply two full points of global PC market share gain for Apple in 2005, from 3% to 5%, the firm said. Going forward, the firm believes the conversion rate of the iPod customer base from PC to Mac could track closer to 25%.